Wednesday, January 28, 2009

Tuesday, January 27, 2009

Sunday, January 25, 2009

Saturday, January 24, 2009

Wednesday, January 21, 2009


I'm just playing around with different versions of classic clocks. This was my inspiration...

I also tried to incorporate the mechanism of the clock in the name. Any sugestions or comments?

Tuesday, January 13, 2009


While looking for the competitors of the client I thought I wanted to work with, I found this other antique shop and they really need some, maybe I'll work with the competition instead.

Sunday, January 11, 2009


After driving around Lawrenceville for a couple of hours, I found more than 3 clients. The problem is I can't decide which one is the best option or which one has the most "elasticity". Well, it's very interesting that the ones that I'm leaning for are the ones that looked like they've been on business for decades. So, here are the top 3 clients:

1) Classy-finds: I believe this one could be very fun to do for many reasons including the fact that the name of the business was chosen to mimic the word classifieds. Another cool thing that makes them unique is that they carry a variety of items (from formal wear to hardware) but most things look like antiques, which gives me an idea of what their target audience is. As I was talking to the owner, I noticed that they really wanted to have a better visual concept for their business, which could be an advantage and motivation during the creation process.

2) The Old Times Clock Shop: this one is one of the most interesting ones because of what it is. I mean, how often do you see an antique clock repair shop? It is a very small store, and to my opinion they are in desperate need for redesign. I didn't have the chance to talk to the owner, but I feel like it has a lot of potential.

3) M&M Beauty Salon: I like this one because it has a lot of flavor. The owners are from Dominican Republic so it's the entire environment. The place is very colorful but their business card and logo lacked style. Both owners made very clear that the selling feature was their nationality, so, part of my design needs to revolve around that...


Here is the combination of words for my typography class. I thought were kind a different... and a little fun to work with.


Don Quixote de La Mancha is one of my favorite books not only because is representative of the Spanish literature, but also because it broke the literary schemes given at that period of time. Its author, Miguel de Cervantes, created two different characters that lived in a world of fantasy which retold the stories found in fiction books. Therefore, my design aims to illustrate Don Quixote as the master mind hero whose helmet houses a smaller figure, Sancho Panza, a loyal squire and devoted follower. Both are sitting on top of books, symbols of the adventures they conquered.
I'm still working on the back. I'm not really sure about the decorative details in the corners, so, I'm open to any suggestions :)

Wednesday, January 7, 2009


The objective for this project was to create a specimen for a type face that experimented and promoted the font's essential features. After an extensive research, I choose a font with a very strong look, and a particular set of characters. The final solution reflects a 3 dimensional feeling that highlights the basic forms and styles of the font, Amerika. Thus, maintaining the functionality of the font in a futuristic environment.

Other versions of this project play with color and hierarchy as well, but, they don't quite achieve the majestic look of the font...


Package Redesign:

This is my eco-friendly version of the GE 40 light bulb package. For this project, I decided to go for an interactive alternative in which the consumer is invited to act environmentally responsible by planting the seeds that come with the package.
Throughout the construction of my design, the biggest challenge was to assemble a symmetrical piece without the use of any type of adhesives. All the six individual boxes are held together by a colorful band that highlights the materials used in the process, various characteristics of the product, and other important aspects both in English and Spanish.

The Best & The Worst

An interesting blog...with lots of tutorials

Cecif Logo is courtesy of Veerle Pieters

I found this really cool designer who is very active in the graphic design community. She has a blog with samples of her work, projects she is working on, and writes tutorials of the entire design journey for some of her creations, for example the cecif logo. I tried it and this is the result: