Saturday, April 25, 2009

Animation without sound


This is the animation I did in After Effects, It wasn't render with sound, but I'll try to post the final version as soon as I can. My goal for this project was to create a 3D illusion of the outside and inside of a clock by only using 2D images. These are the images used for the project:

Making the accordion calendar

This piece was really fun, the only thing that gave me trouble was keeping everything organized under the same grid system.

Making the Clock shop box...

Engraving the logo on the wood sounded fantastic at the beginning, but I didn't think that cutting a box out of a piece of wood was so hard.

Vintage Village Ads

Final Stationary for Vintage Village

I switched the letter head colors from blue to more white ink on blue paper.

Sunday, April 19, 2009

earth day poster

After many revisions, this poster went from having a wooded background with a warning sign to this, which I think goes straigt to the point. Please let me know what you think.

Tuesday, April 14, 2009

After effects

So, I decided that I wanted to do a TV commercial for the clock shop. It's been really hard to work with after effects but hopefully it pays off. I don't know how to upload my progress so far, so I guess I have to wait for comments until we do the pre critique.

Monday, March 30, 2009

Monday, March 23, 2009


After leaving class on Thursday, I focused on the things that made a clock an almost perfect mechanism. So, I took Stan's advise and wrote down a list of words that led me into this idea of synchronization. Then, I thought about what other things were perfectly synchronized and used the some pictures I had from my trip to Colombia last year, and this is the result:

Monday, March 16, 2009

Clock 5x5 Ad

This is one of the many ideas I'm thinking of executing. The clock shop was established around 1988, so part of the message I want to get across is the fact that this shop specializes in antique clocks. Anyways, the idea for this one is that the clock is pointing to the clock shop logo, meaning that it's time to see the experts at the clock shop. I also wanted people to wonder about the condition of their own clock as they look at the ad.

Thursday, March 12, 2009

Monday, March 9, 2009


Editing things out is a painful process for me, but I managed to control my impulses and decided to go for this version. Please let me know what you think :)After critique, I corrected some of the things that bothered me and some of you. Here is the final stationery set for client 1....

Sunday, February 22, 2009

something terrible happened

Hi everybody
Well, today I don't have an image to post since all the files for the clock shop have been erased from my little flash drive and computer. Everything started yesterday morning when I tried to finish my stationery. I plugged my usb drive and opened one of the files, then suddenly a message came up saying that the file could not be found because its location was missing. Turns out the wiring in the flash drive got disconnected and damaged all the original files from not only my computer, but the actual external drive. So, I'm redoing the entire project from the beginning, luckily for me, I still have the images of my blog as a reference.

My advice to everyone is to backup your files in more than one location

Wednesday, February 18, 2009

Stationery modifications

I'm still in the process of learning that less is more, so if you think there's too much going on, please tell me.
Font and back of the letterhead piece.

Tuesday, February 17, 2009

Friday, February 13, 2009

Other projects

This is a little project I've been working on for the last couple of days. I created the logo and stationery for a company that reconfigures office furniture. I tried to incorporate office furniture in the letters and united them to make them look like blueprints.

Monday, February 9, 2009

Sunday, February 8, 2009


I don't really know what the best color combination is, but I do know that it doesn't look like a hauted house anymore. Also, the gates are just an idea. What do u think?

Wednesday, February 4, 2009

Wednesday, January 28, 2009

Tuesday, January 27, 2009

Sunday, January 25, 2009

Saturday, January 24, 2009

Wednesday, January 21, 2009


I'm just playing around with different versions of classic clocks. This was my inspiration...

I also tried to incorporate the mechanism of the clock in the name. Any sugestions or comments?

Tuesday, January 13, 2009


While looking for the competitors of the client I thought I wanted to work with, I found this other antique shop and they really need some, maybe I'll work with the competition instead.

Sunday, January 11, 2009


After driving around Lawrenceville for a couple of hours, I found more than 3 clients. The problem is I can't decide which one is the best option or which one has the most "elasticity". Well, it's very interesting that the ones that I'm leaning for are the ones that looked like they've been on business for decades. So, here are the top 3 clients:

1) Classy-finds: I believe this one could be very fun to do for many reasons including the fact that the name of the business was chosen to mimic the word classifieds. Another cool thing that makes them unique is that they carry a variety of items (from formal wear to hardware) but most things look like antiques, which gives me an idea of what their target audience is. As I was talking to the owner, I noticed that they really wanted to have a better visual concept for their business, which could be an advantage and motivation during the creation process.

2) The Old Times Clock Shop: this one is one of the most interesting ones because of what it is. I mean, how often do you see an antique clock repair shop? It is a very small store, and to my opinion they are in desperate need for redesign. I didn't have the chance to talk to the owner, but I feel like it has a lot of potential.

3) M&M Beauty Salon: I like this one because it has a lot of flavor. The owners are from Dominican Republic so it's the entire environment. The place is very colorful but their business card and logo lacked style. Both owners made very clear that the selling feature was their nationality, so, part of my design needs to revolve around that...


Here is the combination of words for my typography class. I thought were kind a different... and a little fun to work with.


Don Quixote de La Mancha is one of my favorite books not only because is representative of the Spanish literature, but also because it broke the literary schemes given at that period of time. Its author, Miguel de Cervantes, created two different characters that lived in a world of fantasy which retold the stories found in fiction books. Therefore, my design aims to illustrate Don Quixote as the master mind hero whose helmet houses a smaller figure, Sancho Panza, a loyal squire and devoted follower. Both are sitting on top of books, symbols of the adventures they conquered.
I'm still working on the back. I'm not really sure about the decorative details in the corners, so, I'm open to any suggestions :)

Wednesday, January 7, 2009


The objective for this project was to create a specimen for a type face that experimented and promoted the font's essential features. After an extensive research, I choose a font with a very strong look, and a particular set of characters. The final solution reflects a 3 dimensional feeling that highlights the basic forms and styles of the font, Amerika. Thus, maintaining the functionality of the font in a futuristic environment.

Other versions of this project play with color and hierarchy as well, but, they don't quite achieve the majestic look of the font...


Package Redesign:

This is my eco-friendly version of the GE 40 light bulb package. For this project, I decided to go for an interactive alternative in which the consumer is invited to act environmentally responsible by planting the seeds that come with the package.
Throughout the construction of my design, the biggest challenge was to assemble a symmetrical piece without the use of any type of adhesives. All the six individual boxes are held together by a colorful band that highlights the materials used in the process, various characteristics of the product, and other important aspects both in English and Spanish.